These annual objectives give team leads a North Star for defining their own team’s quarterly objectives. With the vision in mind, Spotify defines key focus areas that guide the leadership team in setting the company’s yearly objectives. At Spotify, OKRs start at the very top with the company vision. īefore planning starts, Emem reviews the OKR structure with the team. For example, she points participants to a Slack channel where they can ask questions, and she asks that everyone turn their cameras on when they’re in breakout groups. īecause of the number of distributed and remote participants, Emem outlines simple rules and expectations to help the sessions flow smoothly. At the very beginning of the session, she outlines the topics and activities they’ll cover, how long each will take, and the desired outcomes. įor Emem’s team, a timeboxed agenda is essential for staying on track. Let’s walk through the key components of her new and improved, online OKR planning process. “Because is so intuitive,” she said, “within 24 hours, we were able to translate our entire quarterly planning session. Using MURAL, Emem built out the OKR planning process in a digital environment. The new way: online OKR planning with MURAL When COVID-19 made the usual method of OKR planning impossible - just days before the team’s quarterly session - Emem turned to MURAL to digitize the planning process. it was just a lot of work manually, logistically getting all that stuff together - which now, we don't have to worry about with MURAL." 💡 Emem Adjah, Global Head of Monetization | Spotify In the past, this meant booking a conference room six weeks in advance, arriving at the office at 7 am to set up, and spending time documenting the output after the session.
I don't care if you walk, swim, fly, roll to the destination … You’re going to pick the best, most efficient way to get there.” 💡 Emem Adjah, Global Head of Monetization | SpotifyĮmem facilitates her team’s OKR planning sessions at Spotify, guiding them through a series of collaborative activities over the course of three to four hours. “What I like to illustrate to my team is: here's the destination. Objectives are your target destination, while key results are your measurable milestones for getting there.
A quick refresher here: OKR, which stands for objectives and key results, is a framework for setting goals and measuring progress. Toward the end of every quarter, Emem and a cross-functional team come together for an OKR planning session.
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