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The cookie is used to store the user consent for the cookies in the category "Analytics". These cookies ensure basic functionalities and security features of the website, anonymously. Necessary cookies are absolutely essential for the website to function properly. 114-FZ of J“On Combating Extremist Activity”. * It is included in the list of public associations and religious organizations for which the court made a final decision, activities on the grounds of Federal Law No. TikTok representative Melanie Bosselait told the resource The registrythat the company uses the analytics service only to evaluate the effectiveness of online advertising, and the amount of data collected is governed by the official policy of the service.
At the same time, Patrick Jackson, CTO of cybersecurity firm Disconnect, noted that the TikTok pixel service is being used less than its Google and Meta counterparts. Data on visitors without a TikTok account is made available to advertisers in the form of summary reports.
In other words, the tool tracks what percentage of visitors came to TikTok through ads and what actions they took on the relevant page: whether they bought a product, booked a service, or registered. Hundreds of resources exchange data with the Chinese service The information collected may include the user’s IP address, their unique identifier in the system, the address of the page visited, as well as their actions on that page: clicks on buttons and links, as well as entering data into forms, clarifies consumer reports. It is usually installed by website owners who need data on TikTok ads performance. Similar to meta services * Pixel and Google Analytics, TikTok is designed to analyze the effectiveness of online advertising and is of course not limited to tracking users of the short video service. The code for the TikTok Pixel web tracker was found on several high-traffic US websites, including Planned Parenthood, the Arizona Department of Economic Security, WebMD, the official Girl Scout website, RAINN, a non-profit anti-violence organization, and a third largest in the United States, the pharmacy chain RiteAid.
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